Craft
A page that is its own portfolio — speed, rankings and systems, performed live.
Scroll the proof →Self-initiated products, shipped to our own standard — not to a brief. We build things because we're curious what happens next. Start anywhere.
A page that is its own portfolio — speed, rankings and systems, performed live.
Scroll the proof →
Sawtell to Dorrigo — a scroll-driven flyover, home to the rainforest office.
Take the flight →
A calm, private mental-health check-in — real questions, kindly asked, safe on the hardest day. It helps you see how you're travelling and explains it in plain words, and a clinician has checked every word of what it tells you. The one we're proudest of.
Read the case study →Try a sample →A free, human-checked one-pager on how you show up in Google and AI answers — and the first things to fix.
Get your free snapshot →Look up any skill — what it means, how to tell they've got it, and what comes next. Free, no login.
Explore the map →Download the dataset →An interactive card-draw that turns a curious browser into a subscriber — built inside a store.
Pull a card →Paste your URL, get a deterministic 100-point score across crawler access, readability, structured data and content signals — in seconds. Free, no email to see your score.
Check my score →Every request is reasonable. The total isn't. A little story about how projects grow.
Start the weekend job →Paste your URL, get a ready-to-use llms.txt file in seconds — the file ChatGPT, Claude and Perplexity look for first. Free, no email needed.
Generate mine →Particle-text headlines, a fluid cursor, the cosmic band — proof the care goes all the way down.
See it live →The Lab is where we prove the pattern; then we build it for you. Interactive lead magnets and product-grade tools, from $2,990.
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