Services

What I make.

Brand, websites, apps and automations for businesses that want the whole thing to work together — built start to finish by one senior pair of hands, not handed around a team.

01Websites

A site designed and built from scratch around one goal: turning visitors into customers. Hand-built, fast, mobile-first, and made to look like no one else's — with search and analytics baked in from day one.

02Search & visibility

Built to be found — by Google, by people searching locally, and increasingly by AI answers. Technical foundations, local setup, and a content direction you can actually act on. This is the work behind the page-one result on the Work page.

03Brand & identity

If you've already got a brand you love, great — I'll work with it and build everything to match. If you haven't, I can sort the essentials: logo, colours, type and a voice that looks like it means business. The foundation the rest is built on.

04Apps & digital products

Booking systems, member areas, dashboards, internal tools — software that does a real job, not a brochure with buttons. Built with the same product thinking I brought to international-scale work.

05Automations & integrations

Connect the tools you already run — CRM, email, calendars, spreadsheets, payments, accounting — so they talk to each other and the manual copy-paste disappears. Hours back, every week.

06Ongoing care

Hosting, updates and steady improvements over time — for your site, your app, or the systems behind them. From someone who'll still be here next year and knows how it all fits together.

The advantage of one pair of hands: your brand, site, app and systems are built to fit together — not stitched from four suppliers who never spoke.

Why "done properly" wins

The four things you're really choosing between.

If you…
The risk
Here, instead
Build it on a template
Looks DIY, never converts, eats your time
Done properly, built to convert
Hire a cheap overseas shop
Churn, comms gaps, no accountability
Local, reachable, here next year
Use a local side-hustler
They disappear, no real depth
Senior, full-time, stands behind the work
Hire a city agency
Won't return calls on a small job; juniors build it
Senior attention on every project

Senior, local, here next year — and the person who builds it is the person you talk to.

Pricing

Simple, honest pricing.

Starter · Sole traders

Get online properly

from$499 to start
then $49/month care

For sole traders who need to exist online and look the part. A one-pager from $499 with 12 months of care, or a typical 4–5 page site from $999. Prefer to own it outright? From $990, with care optional — $49/month, or hosting-only at $19.

12-month minimum on the discounted build, then month to month. The site is yours from day one.

Talk it through
Most popular · Established businesses

Business build

typically$2,500–$6,000
then Care+ from $249/month

For businesses whose website should be winning work: strategy, page-by-page copy, custom design with three directions to choose from, a conversion-focused build and local search foundations — live in weeks, not months. Care+ keeps it earning: ongoing local SEO and AI-search visibility work, with a monthly report on what it brought in.

Fixed quote before we start · 50% deposit, balance at launch · I take on a limited number of builds each month.

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Growth partner

Keep the phone ringing

from$750/month
senior help, every month

For businesses past the build who want more from it: an ongoing programme of SEO and AI-search visibility, conversion improvements, landing pages and email — with a monthly strategy call and a plain-English report.

Three-month initial term, then month to month. Limited spots — this is hands-on senior work, not a dashboard subscription.

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Why one fixed price? Because "while we're at it" adds up. Watch an $800 deck become $14,500 →

Every build includes

  • A hand-built, mobile-first site — fast, and made to look like no one else's
  • On-page SEO and analytics, set up from day one
  • A logo or brand touch-up to tie it together
  • Copy polish — you bring the words, I make them land

Care & Care+, every month

  • Care — $49/month: hosting, SSL, backups, security updates, and up to 30 minutes of content changes
  • Care+ — from $249/month: everything in Care, plus ongoing local SEO and AI-search visibility work every month
  • A plain-English monthly report — visits, where they came from, and the enquiries your site sent you
  • Uptime monitoring — and you deal with me directly, reply within one business day

Beyond the build

  • Automations & integrations — from $990
  • Online store, payments or bookings — from $1,990
  • Apps & digital products — from $2,990
  • Full copywriting, ongoing SEO or content campaigns — quoted on the call
The full build

Brand, web, apps & automations — quoted per project.

One pair of hands means your brand, site, app and systems are built to fit together — not stitched from four suppliers who never spoke. We land on the right number on the call, based on what it needs to do.

Free visibility snapshot

What do Google — and ChatGPT — say about your business?

More customers than ever find businesses through search and AI assistants. Tell me your website and I'll check where you show up for the searches that matter — and whether the AI answers recommend you or your competitors. You'll get a one-page snapshot with the three things holding you back. Checked by me personally, not a bot — in your inbox within one business day. Free, specific to your business, and yours to keep whatever you do next.

Get your free snapshot

One email with your snapshot, maybe one follow-up. No newsletter, no spam, no obligation.

Questions

The things people ask.

What will my website cost?

A starter site for a sole trader begins at $499 plus $49/month care, or from $990 owned outright. Most business builds — strategy, copy, custom design and local search foundations — land between $2,500 and $6,000, with Care+ from $249/month. Growth partnerships start at $750/month; automations start around $990 and apps around $2,990, quoted per project. Either way, you get a fixed number before any work starts.

Do I own my website — and why would I pay monthly?

You own it either way, from day one. Own it outright from $990 and there's no required monthly. Build & Care spreads the cost — a discounted build in exchange for a 12-month care commitment — and the monthly buys a real service: hosting, backups, updates and 30 minutes of changes a month, with one accountable person behind it. After the 12 months you're free to move on, and I'll help you migrate.

How do I know it'll pay for itself?

It's designed to prove it. Every build ships with analytics and a plain-English monthly report, so you see the visits and enquiries the site produces — you don't have to take my word for it. For most established businesses, one extra job or client a month covers the entire cost of Care+, and the build pays for itself the first time it wins work you'd otherwise have missed.

What do you build it with?

Hand-coded, not a bloated page-builder — so it loads fast, stays secure, and there's no monthly licence fee hidden in the price. If a particular platform suits you better, we'll talk it through on the call.

How long does it take?

Most small-business sites go live in 2–4 weeks, once I have your words and images. Larger builds with apps or automations take longer — we'll agree a realistic timeline before we start.

Do you handle SEO?

Every build includes on-page SEO and analytics from day one — the foundations that help Google find and trust you. Ongoing SEO and content campaigns are available separately.

I'm not local — can we still work together?

Yes. I'm based in Bellingen on the Mid North Coast and love working with businesses nearby, but most of the work happens online, so I work with clients right across Australia.

What if I need changes after launch?

Small tweaks are part of the monthly care — up to 30 minutes a month. Anything bigger, like new pages or features, I'll quote before any work starts, so there are no surprises.

What if I genuinely can't afford this?

Once or twice a year I take on a community build — a project for someone doing good work without the budget for it. No set price; sometimes it's cheap, sometimes it's free, occasionally it's a trade. If that's you, tell me your story when you get in touch.

Areas we serve: web design Bellingen · web design Coffs Harbour · websites Mid North Coast

Ready when you are

Let's price up the right site for you.

A 20-minute call, no obligation, no hard sell.

Request a call