Fewer projects, done well — and what each one achieved.
A corporate comedy hypnotist competing across Australia — brilliant live, but close to invisible online. I built a site engineered to rank and convert, then mapped the content strategy that got her to page one for "corporate comedy hypnotist Australia" and into Google's AI overviews.
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hypnotistkrystalbrown.com — built & ranked by Ape Labs.
A beautifully-made, self-published oracle deck needed a store that felt as considered as the thing in the box. A clean, fast site that shows the craft up close, leads with real customer voices, and makes buying effortless. Then we went further: an interactive card-pull that lets you feel the deck before you buy it.
cosmic-mother.com — designed & built on Shopify by Ape Labs.
Questions researchers have trusted for decades, rebuilt as a calm, kind ten-minute check-in — one that explains what your answers mean in plain language, and what tends to help. I built it end to end: the research, the scoring model, the interface, and the SvelteKit build that ships it live.
howareyoureally.au — an Ape Labs project.
Tell me about your business and I'll give you a straight read on whether I can help.
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