Proof of work · A page by Ape Labs
Most portfolios show you screenshots and ask you to believe the captions. This one takes a shorter route: everything it claims, it performs. It loaded fast. It moves with intent. Every word, colour and cubic-bezier was chosen by one pair of hands — no template, no page builder, no juniors.
Mine don't look generated — because they aren't.
Proof 01 · Craft
Type set by hand, colour with intent, motion that earns its place. You'll never spot this design on ten other sites — because it was drawn once, for one business.
Premium doesn't mean cryptic. A local business owner and an Awwwards judge should both get it in seconds — that's the whole trick, and it's harder than it looks.
Speed is a feature your customers feel before they see anything. This page ships as a single hand-written file. No bloat was harmed — or used — in its making.
Proof 02 · Results
A corporate comedy hypnotist — brilliant live, nearly invisible online. I built her a site engineered to rank and convert, then mapped the content strategy that put her on top. She executed it. A real partnership, claimed honestly.
Proof 03 · Feel
For Cosmic Mother — a beautifully made, self-published oracle deck — I built a store that lets you feel the deck before you buy it. That idea, rebuilt live, right here. Go on.
Six cards, drawn in code on this very page. Each one is a small proof: illustration, motion, timing and restraint — the same care that goes into a store people trust with a premium product.
The real thing lives at cosmic-mother.com — a Shopify store designed and built end to end, where the card pull sells the deck better than any product photo could.
Proof 04 · Depth
How Are You Really is a mental-health check-in I built end to end — the research, the scoring model, the interface, the SvelteKit build. Questions researchers have trusted for decades, rebuilt as a calm, kind ten minutes that explains what your answers mean in plain language.
UX for sensitive topics is a different discipline: the words matter as much as the pixels, and a wrong tone does real harm. Try one question from it — this slider runs a tiny piece of the real scoring logic.
And then there's the invisible work — apps and automations: the plumbing that answers enquiries, files paperwork and follows up while you sleep.
"How has your sleep been, lately?"
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Proof 05 · Scale
Learning Map turns the Australian primary curriculum into something a worried parent can actually use: every skill in plain English, what it builds on, how to tell they've got it — and what to try next. Free, private, no account. Pick a topic and watch the map think.
The real thing is live at learningmap.au — 1,590 interlinked pages of plain-English curriculum: the content system, the skill graph, the interface, the build. Parents search it. Google reads every page of it.
What comes next
You just scrolled a page that ranks, converts, performs and was made by hand. Imagine what that looks like with your business inside it.
"You just scrolled the pitch. Imagine the site."
Prefer your proof softer? Watch the coast fly past →